The College of Arts & Media at Southeastern University is pleased to announce the launch of our first master’s degree, the Master of Arts in the Art of Design Management. This program, opening in fall 2020, will be available in-person, online, or as a hybrid.

The M.A. in the Art of Design Management, requiring 36 credit-hours to complete, is purposed to bridge the current skill gap in regard to corporate professionals: the need for an individual that can balance the corporate vision, the community, the stakeholders, and the corporate bottom-line at all levels of decision-making and leadership in an organization. The Master of Arts in the Art of Design Management will graduate professionals that can innovate and create unity in the world of business, the arts, or both. Today’s workplace demands skilled decision makers that can not only thrive in the world of business, but also harness creative problem solving and analytical skills as only an artist can. Designed with the visionary thinker in mind, the coursework consists of studies in the principles of art and business as well as design, communications, leadership, team building, finance, accounting, and marketing.

In short, the MAADM offers a hybrid of analytical business skills and the type of problem solving skills that can only come from grounding in the arts.

The Master of Arts in the Art of Design Management will equip students with the ability to unite vision with practical application for any artistic organization or business entity in which they find themselves. With studies in both business and the arts, students will learn the skills that are vital to both disciplines in order to bring innovation, vision, and organizational efficiency to any venture – entrepreneurial or otherwise – of which they are a part. This program is for the professional that desires to blend the creative and the corporate; to be a driver of innovation and unity. Whether leading an organization outright or leading as a member of a team, the graduate of this program will be a dynamic individual that understands the higher-level thought processes required to be a liaison between the primary message and the bottom line.

Core courses consist of business and art foundations, quantitative and qualitative problem solving, drawing, leadership, mass and interpersonal communication, observation and reasoning, finance, economics, and management. The emphasis of the course work is in practical application and hands-on experience to build professionals that can organize, innovate, and empower on the macro and micro levels of an arts organization or business entity.

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